ServiceNow Leads Software Sector Rally on AI Optimism, Approves $4.2B Buyback
ServiceNow shares surged 14% Friday, marking one of the strongest single-day performances in the software sector this year. The rally lifted the iShares Expanded Tech-Software Sector ETF by 5% as investor sentiment shifted on AI integration prospects.
At its Knowledge 2026 conference, the company unveiled generative AI tools including the Otto assistant, demonstrating concrete implementation strategies rather than treating AI as a standalone product. Bank of America's bullish reinstatement of coverage framed ServiceNow as an agentic AI leader, while a newly approved $4.2 billion share repurchase program added fuel to the rally.
The optimism spilled across enterprise software peers, with Snowflake, Oracle, and cybersecurity names posting significant gains. This reverses earlier sector declines that reflected concerns about AI disrupting traditional software demand.
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